In the first phase, Magenta Favorita's management team met with Lapertron's management team to identify their main challenges and needs in the area of warehouse management. It was found that the customer lacked a system to effectively manage inventory and control the storage conditions of the goods. Due to the nature of the goods and the approvals required, every other customer became a regular customer. With such a specific nature of work, it is much more profitable to retain existing customers than to attract new ones. To this end, the company called in an external, independent specialist, Magenta Favorita Unipessoal.