Blog of Magenta Favorita Company

Here Magenta Favorita Portugal have collected the latest information to help you grow your business. You will find the latest insights and best practices from the world of business. Everything you need to know and even more will be available on the constantly updating blog. If you want to stay up to date with the latest news, add this page to your tab and follow the latest news. You can also follow Magenta Favorita company on social networks, where you can additionally emphasize something new and useful for yourself.

Implementation of CRM-system in business

The field of information technology is developing rapidly, providing companies with various tools. One of these is the CRM (Customer Relationship Management) system. It is used by millions of employees in thousands of companies. CRM is a way of managing customer relationships and optimising business processes.

What an IT recruiter should be like

We continue to talk about the different professions in the IT sector. Magenta Favorita Portugal specialists analyse the profession of IT Recruiter.

As the name of the profession suggests, the IT Recruiter is responsible for the selection and recruitment of personnel for IT companies. This specialist carries out the whole range of search and recruitment activities.

Wanted professions in the IT sector. Brief overview

In the Magenta Favorita blog, we continue to talk about careers in the IT sector. We present a selection of the most sought-after professions. We will briefly tell you what the representatives of these professions do. Some of them have already been presented in our publications, others will be discussed in more detail later.

What a PHP developer should know and be able to do

Magenta Favorita continues to introduce the readers of the blog to different professions from the world of IT technologies. Today we will talk about the speciality "PHP developer". First of all, let's remember what PHP is. It is a programming language designed for writing web applications: from a simple "contact us" form to a full-blown online shop or social networking system. It is the most widely used web programming language.

A layout designer and a front-end developer. What's the difference?

In the Magenta Favorita blog we continue to delve into the multifaceted world of IT careers. Today we are going to talk about layout designers and frontend developers. Both create websites and web applications. We will understand the similarities and differences between these professions, what tools and knowledge are needed to do the job.

Data analyst: the peculiarities of the job

In the blog of Magenta Favorita Unipessoal we continue our series of publications about different specialities in the field of Information Technology. Today we are going to talk about a profession at the intersection of IT, management and mathematics. A big data analyst or data analyst is a specialist who analyses, interprets and identifies patterns in data sets.

The lesser-known profession of business analyst in IT

As the name of the job suggests, a business analyst's job is to analyse and understand the business. He is responsible for identifying, synthesising and analysing information from various external and internal sources within the company: tools, processes, documentation. By discussing the collaboration with customers, their main needs and problems are identified. In simple terms, the business analyst is always caught between two fires. On the one hand, the customer whose problem needs to be solved. On the other hand, the development team that needs to clearly articulate the problem. In the Magenta Favorita Portugal blog, we will talk about IT careers. Today is the first article in this series.

A game designer is a creator of virtual worlds

Computer games are very popular with children and young people. Many adults also like to spend time in virtual worlds. Some people also earn money by playing games. Professional gamers receive six-figure sums for winning tournaments. Today in the Magenta Favorita IT blog we will talk about those who create computer games. We are going to talk about game designers.

Modernising outdated business applications

Application modernisation is the process of updating legacy software. When modernising business applications, they are most often broken down by functionality into small, independent components, enabling a smooth transition from monolithic to microservice architecture. Such a modernised application is easily scalable.

When modernising a legacy application, especially across multiple platforms, the application is reconfigured, repositioned, re-coded, re-architected, re-engineered, interoperable, replaced and decommissioned. All of these processes require a comprehensive approach and professionalism from developers.

Types of software testing

Before a finished product is released for use by the general public, it must undergo mandatory testing. This is the final stage of work on software, an application or a website, which consists in checking the functionality of all the resource's functions and its compliance with the technical specification. It is necessary to understand that there is no reference list of types of testing. Books on testing present various variants of classifications. Together with specialists from Magenta Favorita IT, we have analysed what types of testing there are and what criteria are used to distinguish them.

Mobile apps for business: value and benefits

Modern advanced technologies for businesses to earn more are becoming one of the most important factors in business development. One of these technologies is the mobile application. This is software that is specifically designed to match the functionality of gadgets. The application can be used in any type of commercial activity, be it an online shop, service, entertainment, online courses, restaurant, beauty salon, gym, delivery of ready-to-eat food and many more. With a mobile app, you can reduce your costs and increase your profits, simplify access to your products and services, increase customer loyalty, etc.

New to IT. How to choose projects to start with

Everyone, even the most accomplished professionals, has started their career from scratch. Of course, everyone has thought about how to win the favour of their first employer. Today, with the help of Magenta Favorita Unipessoal LDA specialists, we have learned which projects are best for a developer just starting out in the profession.

Where the Internet of Things (IoT) is used

The Internet of Things (IoT) is a set of physical objects connected to the Internet and exchanging data. They can interact with each other and with their environment.

The Internet of Things is still young, but IoT devices are already filling our lives. These technologies surround us everywhere: on the street, in offices, in educational institutions, in businesses, in cars, etc. By the end of 2022, 14.3 billion active devices will be connected to the Internet of Things. This is the data cited by IoT analytics experts. It is predicted that by the end of 2023, the number of IoT devices will increase to 16.8 billion, and by 2027 it will exceed 29 billion objects.

The customer is trying to save on quality. This is bad! If the application cannot be updated, is it worth starting development? Without updates, it will quickly become outdated and uninteresting to users. But you can and should try to reduce the cost of the application.

When discussing a future project with a client, Magenta Favorita specialists always point out the points that can significantly reduce the total cost of the application. Let's talk about them.

Cloud technologies: history, models, business benefits

Each of us comes into contact with cloud technologies on a daily basis, for example when we visit websites, use email services, upload photos from our mobile phones to virtual storage, etc.

Cloud services are one of the benefits of modern civilisation. They allow you to store information on remote servers, share data and perform calculations without having to install additional software on your computer. These servers can be accessed from any computer or mobile device connected to the Internet.

Beautiful does not equal secure. Even the most perfect code can have hidden vulnerabilities. You should think about code reliability, or rather its security, at the stage of future software idea.

Even if we have perfectly structured and well thought-out code, security is a key aspect that must be integrated into every stage of the application life cycle.

AutoML: automating the routine

Machine learning (ML) is a promising area of artificial intelligence. The ML market is expected to reach $39.98 billion by 2025. Developing and customizing ML models requires a lot of effort, expertise, and experience. You can automate the work with ML models with AutoML.

AutoML (Automated Machine Learning) is a set of tools that simplifies and accelerates the development and deployment of ML models. It allows you to automatically select optimal algorithms, tune model parameters, and optimize model performance. Automation tools can self-generate common features based on available data. AutoML finds dependencies and patterns that humans cannot.

AI-powered cybersecurity

Hackers and cybercriminals are relentless. Information is their money. Every day we hear about new system hacks, data breaches, phishing scams, and the next malware. That's why companies that care about their users' security have begun actively using artificial intelligence (AI) to better protect them.

Technology is revolutionizing cybersecurity, and AI is a game changer: it prevents cyber threats and reacts immediately to unauthorized system intrusions. AI algorithms learn to recognize patterns and make accurate predictions to prevent attacks.

How can a website be made mobile-friendly?

In recent years, Google has been consistently moving towards mobile-first indexing of websites, favouring sites that have been created specifically for mobile devices.

Is your website mobile-optimized?
Mobile-friendliness is a proven ranking factor for Google. Googlebot only scans the mobile version of a web resource for indexing. If your business website is outdated and poorly adapted for mobile devices, it's time to seriously consider updating it.

With the help of modern technology, the fiction that we see on TV screens and read in books begins to turn into reality. AR is one of the representatives of innovation. Holograms have started to surround people in the real world, providing a new experience, now it's not just fun. Augmented reality is a great tool for business development.
In many areas of activity (trade, business, games, health care, military affairs, etc.), augmented reality is used to solve comprehensive problems. In the article, we will analyze the trends of the technological breakthrough and web technologies that need to be monitored today and with a high degree of probability they will be adopted in 2023.

A similar symbiosis is already working and there are 2 methods when AI interacts perfectly with augmented reality:
Support for software to identify the faces and space needed for augmented reality to function.
AR and AI are capable of working together to provide people with innovative solutions.
With artificial intelligence, AR's performance is getting better. Both technologies are different, but combine perfectly due to the need for augmented reality.

If you need a mobile application, first it is very important to decide which platform to create it for. But what if you need to cover several options at once? To develop for each separately is long and expensive, this approach is justified only in some certain cases. But there is another way out - to create a cross-platform application that will solve all problems. And frameworks for developing mobile applications will help to do this. Let's figure out what they are and what better way to stop.
What is a cross-platform framework?
Let's start with what a framework is in general. A framework is a programming platform for a specific programming language that consists of various libraries and tools and helps to significantly speed up and simplify the development process...