Blog
EN
PT

How can a website be made mobile-friendly?

Why is it important to make a website mobile-friendly?
Owners of web resources should understand that a website that is not optimised for mobile devices will lose visitors along with search engine rankings. Today, more than 70% of resources are attracted to the mobile-first index.

Responsive design
One of the most effective ways to make a website mobile-friendly is to make it responsive design. Magenta Favorita Portugal creates websites that automatically adapt to gadgets and devices.

Mobile optimization
An important parameter of any website is its loading speed. In order to make your mobile website fast and smoothly load on mobile devices, Magenta Favorita experts: reduce image sizes and compress large files, simplify navigation and optimize search tools.
In recent years, Google has been consistently moving towards mobile-first indexing of websites, favouring sites that have been created specifically for mobile devices.

Is your website mobile-optimized?
Mobile-friendliness is a proven ranking factor for Google. Googlebot only scans the mobile version of a web resource for indexing. If your business website is outdated and poorly adapted for mobile devices, it's time to seriously consider updating it. If your business is directly dependent on your website's performance, and we're sure it is, you're unlikely to outperform your competitors in search engines and Google rankings without a good mobile version. Magenta Favorita Unipessoal LDA develops and updates mobile versions of client websites and performs their search engine optimization.

What is mobile optimization?
Mobile search engine optimization is aimed at making the website easy to use on mobile devices, regardless of the operating system, screen size or resolution, and regardless of how fast the Internet connection is.
Progressive Web Apps (PWAs)
Another way to make your website mobile-friendly is to use Progressive Web Apps (PWAs). PWAs are a particular technology in web development. A website is transformed into an application and can be operated offline. Magenta Favorita IT company builds simple and easy-to-use PWA solutions that make customers' websites run smoothly on mobile devices.

Testing and monitoring
How do you know your mobile website is running smoothly? The simplest way is to open it on all available gadgets and different mobile devices. But this kind of cursory testing may not be enough. The Magenta Favorita team makes sure to monitor all performance metrics, including page load speed and overall usability.

How can I check whether your website is optimised for mobile devices?
You can check whether your website is optimised for mobile devices yourself using Google Search Console in the Mobile Friendliness tab. Google's Mobile-Friendly Test checks page optimisation, and Google PageSpeed Insights checks page load speed.

How can you optimise website load times?
The loading speed of a website on mobile devices is a very important parameter for its SEO-promotion and search engine ranking. An optimised website ranks better in Google's search engine. To do this:
- check the server response time
- use HTML5 instead of Flash
- reduce the number of plugins
- optimize images for mobile devices
- enable web caching
- enable CDN content delivery
- Validate HTML, CSS and JavaScript code.
- use as few redirects as possible
- run the Google scanner (robots.txt file)
- work on UI and UX of the mobile website
- apply Mind Viewport meta tags
- take into account mobile device ergonomics
- improve readability and navigation
- implement call to action (CTA) buttons and social button widgets
- disable or minimize intrusive pop-ups.
- implement Schema markup.

So, if your site is slow and the mobile version is less user-friendly than the PC version, don't expect good results in search engine rankings. Using responsive design, mobile optimization, PWAs as well as testing and monitoring, Magenta Favorita company builds mobile versions of client websites and improves and optimizes the existing ones. To avoid unpleasant surprises, our webmasters check the mobile performance of all the updated resources.
Other company articles
Warehouse management system: benefits
To speed up business processes and reduce costs in the warehouse is the task of the wholesale and retail trade.
What skills a tester should have
Magenta Favorita managers continue to talk about IT professions. In this article we will talk about testers. Who are they and what do they do?
How necessary is maths for a programmer?
There is an opinion that programmers must necessarily have a good knowledge of mathematics. Is this really the case?
Beginner in IT. How to choose projects for a start
Everyone, even the most excellent specialist, once started his or her journey in the profession from scratch.
Data system for improving business efficiency
An ERP system is a comprehensive software solution that integrates all of a company's business processes: from financial management and accounting to production, logistics and sales management.
Implementation of CRM-system in business
The field of information technology is developing rapidly, providing companies with various tools.
What an IT recruiter should be like
We continue to talk about the different professions in the IT sector. Magenta Favorita Portugal specialists analyse the profession of IT Recruiter.
Wanted professions in the IT sector. Brief overview
In the Magenta Favorita blog, we continue to talk about careers in the IT sector. We present a selection of the most sought-after professions. We will briefly tell you what the representatives of these professions do.
What a PHP developer should know and be able to do
Magenta Favorita continues to introduce the readers of the blog to different professions from the world of IT technologies.
A layout designer and a front-end developer. What's the difference?
In the Magenta Favorita blog we continue to delve into the multifaceted world of IT careers.
WMS implementation for Lapertron
Lapertron is a company specialising in the transport of goods with special storage conditions.
Implementation of TMS - Transport Management System for Stekpram Company
Stekpram is a large company specialising in the wholesale of household appliances.
Build a Progressive Web App
Magenta Favorita is a leading specialist software developer. We are pleased to present a case of cooperation with one of our major clients, whose name is kept secret.
Machine Learning
An interesting case of collaboration with Baseflant. Baseflant is a start-up that develops software for navigation systems.
Show moreIntegrating data to improve business performance
In today's world, where data plays a key role in business decisions, our collaboration was an important step towards optimising the client's business.
Data analyst: the peculiarities of the job
In the blog of Magenta Favorita Unipessoal we continue our series of publications about different specialities in the field of Information Technology.
The lesser-known profession of business analyst in IT
As the name of the job suggests, a business analyst's job is to analyse and understand the business.
A game designer is a creator of virtual worlds
Computer games are very popular with children and young people. Many adults also like to spend time in virtual worlds.
Modernising outdated business applications
Application modernisation is the process of updating legacy software.
Types of software testing
Before a finished product is released for use by the general public, it must undergo mandatory testing. This is the final stage of work on software, an application or a website
Mobile apps for business: value and benefits
Magenta Favorita Portugal mobile app developers explain the importance of this tool for profitability and business expansion
How to get your first job in IT ✔ Magenta Favorita
Magenta Favorita software development ▶︎ provides recommendations on how an aspiring IT specialist can choose the right direction and topic for his/her project
Where the Internet of Things (IoT) is used ✔ Magenta Favorita
Magenta Favorita Portugal ▶︎ offers an article on modern solutions using IoT. It is a way to reduce costs, optimise production processes and business efficiency
Como criar uma aplicação empresarial de qualidade? ✔ Magenta Favorita
Magenta Favorita desenvolvimento de software ▶︎ especifica uma lista de critérios para o desenvolvimento de uma aplicação para a empresa. Detalhes no artigo
Benefits of cloud technology ✔ Magenta Favorita IT company
Magenta Favorita Unipessoal LDA ▶︎ describes cloud technologies: where PaaS (Platform as a Service), IaaS (Infrastructure as a Service) are used
How to create secure code ✔ Magenta Favorita IT company
Magenta Favorita software development ▶︎ posts an article on creating code with safety, data protection, WOT requirements in mind
Advantages of using AutoML ✔ Magenta Favorita Portugal
Magenta Favorita IT company ▶︎ posted an article about the specifics of using Automated Machine Learning, implementing it in software to automate routines
Setting up cybersecurity with AI ✔ Magenta Favorita
Magenta Favorita software development ▶︎ publishes an article on the potential of Artificial Intelligence to secure user data and detect cyber threats
Use of Augmented Reality technology ✔ Magenta Favorita
Magenta Favorita software development ▶︎ analyses in the article the innovative possibilities of AR, how its development will help business to reach the next level
Cross-platform development ✔ Magenta Favorita company
Magenta Favorita Portugal ▶︎ creats one cross-platform app instead of multiple. Client pays for one app rather than multiple, and the ROI is rising.
Co-operative use of AR and AI ✔ Magenta Favorita IT company
Magenta Favorita software development ▶︎ explanes in the article why with artificial intelligence AR's performance is getting better
Show more