Mobile apps for business: value and benefits

Revenue growth
Every business wants to generate and increase profits. In recent years, there has been a trend for sales to migrate to the mobile sphere. Modern consumerism is convenience-driven, and mobile apps are a great way to meet this need and drive engagement.

Mobile phones are very often in the hands of users during the day. It is therefore much quicker to make a purchase on a mobile phone than on a computer. And it can be done anywhere, anytime, on the way to work or during a walk in the park. You find an application on your smartphone's menu, click on the icon, select a product - and you're done. Three clicks and your purchase is on its way to you.

Customer loyalty
Mobile applications are an easy and convenient way to communicate with your customers. With interactive programmes, you can increase user engagement and loyalty by offering unique services or interaction terms. A push notification system will keep your customers informed of all your events and remind them of you at all times. Give your customers bonuses, points for purchases, offer goods or services at a discounted price.
The world of commerce is constantly evolving. Competition between businesses is increasing rapidly and the battle for customers is becoming more intense. There are signs that global commerce is moving into the realm of mobile commerce. Buying psychology and consumer behaviour have changed significantly. They want information about products and services at their fingertips.

Modern advanced technologies for businesses to earn more are becoming one of the most important factors in business development. One of these technologies is the mobile application. This is software that is specifically designed to match the functionality of gadgets. The application can be used in any type of commercial activity, be it an online shop, service, entertainment, online courses, restaurant, beauty salon, gym, delivery of ready-to-eat food and many more. With a mobile app, you can reduce your costs and increase your profits, simplify access to your products and services, increase customer loyalty, etc.

Many business owners think that if they have a corporate website or an online shop, then developing a mobile app is irrelevant to them because all the information they need is already on the website. A successful business has to keep up with modern technology. This is an axiom. Otherwise it will fall behind its competitors. Why is a mobile application necessary? How is it useful for the development and scaling of the business? Magenta Favorita's development specialists tell us.

Customer engagement
A website cannot retain customers like an app. If a person hasn't bookmarked the site, they may forget your address. And if a customer has downloaded an app, consider them to be with you forever. People rarely delete apps. To find a product or service, a person would rather launch an app than search a website. A mobile app helps you expand your customer base and retain existing customers.
Automate business processes and cut costs
Ordering groceries, ordering takeaway food, hailing a taxi, booking a hotel room and much more can all be done via a mobile app. This, in turn, reduces the workload of your employees. In addition, the capabilities of a mobile app can save a company from having to maintain call centre staff, for example.

Target audience analysis
Apps help to capture a range of additional behavioural metrics. However, you should always ask the customer's permission before collecting information about them.

However, it is possible to get other information without having to resort to the customer's personal data. For example, analytics tools allow you to segregate traffic by input device, geographic location, etc. This information allows you to build a more accurate portrait of your customer and develop effective marketing programmes.

A mobile app is a great way to make your business more successful and profitable. Ordering mobile application development will be the right step in your business development. Please contact Magenta Favorita Portugal specialists for a consultation.
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