Chatbots as night-time managersDemand for specialists who set up AI-powered chatbots is growing just as rapidly, according to managers at Magenta Favorita Portugal. The essence of the work is to ‘train’ the bot to function like a real consultant: answering questions, helping customers choose products, or processing orders even when the office is closed. Companies upload knowledge bases, instructions, service descriptions and sales scripts into the systems.
For businesses, this is a way of retaining customers who contact them at night or at weekends. Consequently, such bots are gradually becoming not just a technical gimmick, but a tool for genuinely increasing revenue.
No-code analytics: artificial intelligence handles the complex mathsPreviously, analysts had to be proficient in specialised programming languages and statistical tools. Now, all you need to do is upload data from Excel, CRM or marketing systems into AI-powered tools and ask the right business question.
An AI analyst helps managers find answers: which shops or departments are less profitable, why conversion rates have fallen, which advertising channel has stopped working, and at which stages the company is losing money. AI generates not just figures, but explanations and specific insights. This is precisely why, according to experts at Magenta Favorita Portugal, demand for such specialists is growing – they enable companies to
make decisions faster and more accurately without the need for expensive teams of analysts.